Noelle Wojciehowski has a portfolio of award-winning work spanning more than seventeen years in consulting, marketing, custom publishing, brand building, and business development in the consumer, business-to-business, and pro-social arenas. She’s held senior positions at Time Inc., MTV Networks/Nickelodeon, IndustryClick, Primedia, and Penton, where she developed strategies and implemented marketing and business development plans for clients in the finance, family, telecommunications, automotive, consumer packaged goods, real estate, pharmaceutical, and pro-social categories.
Noelle and her team have devised campaigns with proven results for clients in numerous sectors including the creation of a competitor analysis and brand strategy for a new children’s edutainment product, the crafting of a multi-platform promotion for a car launch the launch and ongoing execution of a middle-school pro-social initiative, the connection of moms, nurses and babies for an HBA brand, the launch of a video game and the development of a messaging strategy for a private country club.
Bruce Raskin brings vast experience in editorial, custom publishing, and promotional work. He’s held top editorial positions at Time Inc., BabyCenter, and, most recently, at Caring.com. Bruce has developed content for a variety of media, including print and online.
Bruce created numerous custom publications for Viacom and Time Inc. and for a range of corporate clients, including Johnson & Johnson, Playtex, KIA Motors, Lowes, Novartis, Toyota, Wal-Mart, Milton Bradley, Weight Watchers, and more. His writing and editing spans a wide range of content, including parenting, care giving, finance, legal, health, and travel.
Jim Desimone has more than fifteen years experience in creative development and strategic positioning. He is a Creative Director with broad experience in collateral development, corporate identity and branding, custom publishing, and business development.
Working with major media companies such as Time Inc., Viacom, and Disney and directly with manufacturers and agencies, Jim has developed creative strategies and print materials for the family, senior, luxury, and travel markets and, specifically, for corporate clients including Nintendo, Glaxo Smith Kline, Kellogg’s, Hasbro, AARP, Marvel Comics, State Farm, and the Empire Hotel.