Our approach is to combine market research, brand information, deep category experience, market feedback, creative thinking and a keen ability to identify client objectives to create programs with measurable results.
Meg Lonon, Senior Vice President Operations – Moving Picture Books
Develop and implement multi-platform, innovative, efficient marketing and new business strategies including publicity, events, grassroots outreach, collateral, social networking and advertising. Communicate the educational and entertainment benefits of the product in outreach to parents, editors and bloggers.
"Noelle and her team have transformed our communications strategy. We now have a consistent look and feel for all communications that really “look like Steelwood” whether it’s a member promotion for an event or our newsletters. We’ve gotten better at informing our membership and the community of what’s happening with our club and our residential property and it’s exciting to see the results in increased participation, a bigger membership roster and a general buzz that is evident here."
Scott Smith, Director of Operations, Steelwood Country Club
Create messaging strategy to increase membership roster and encourage increased club participation by current members. Manage member suggestions and feedback. Pitch short and long lead press. Create weekly email and bi-monthly print newsletters. Create benchmarking document and implement best practices. Collaborate on event calendar and create strategy to promote events utilizing consistent look and feel and club touch points.
"Noelle helped us stay within our new brand and continually produced creative ads. She understood our program as she was with us from the inception, and we’re proud of her work."
Leslie Kimball, Vice President, Communications - The Century Council
Create a yearlong advertising campaign to run in Nickelodeon Magazine to drive middle school age kids to client Web site to increase dialogue about and to stop underage drinking as continuation of multi-year program. Full page and 1/3 page advertisements were created with consistent look and feel and the content was repurposed for event signage and Web sites.
"NoWater Communications is our marketing department. They created our award winning logo and collateral and crafted our brand messaging. On an ongoing basis, they handle everything from messaging, presentations, newsletters, our blog, Web site updates, research and competitor analyses. They even secured and managed an intern for us."
Phil Herron, President – Four Point HR
Assume responsibility for marketing functions to build awareness of and drive revenue for company. Create corporate identity, collateral and brand. Demonstrate value and communicate differentiators of company to clients, prospects, associations and brokers. Create monthly newsletter and social networking strategy. Collaborate with President on corporate and new business presentations.
“Noelle and her team did an amazing job capturing my style, designing my logo, and organizing my website. Noelle has a gift for taking information and ideas and translating it into clear, concise, and unique language while maintaining the ideas that I wanted to convey. They were also efficient and stayed in touch with me throughout the entire process. I have gotten many compliments on my new website and since then my business has grown!”
Julie Wilkins, Owner/Principal – Julie Wilkins Yoga
Create an optimized site that the target market can find and navigate easily. Improve the user experience with a soothing, clean color palette, intuitive navigation, self-scheduling and class payment. Highlight Julie’s unique experience, background and service offerings. Design logo to be used on and off the site.